Monday, July 30, 2007

Conference on Customer Advisory Boards

I stumbled upon the Customer Reference Forum a while ago, alas too late to make this year's conference. I'm planning to join it next year and would be interested in any feedback from people who went to this year's event. The organizers of the Customer Reference Forum have now sent out an invitation for a new type of conference for customer advisory boards, the CAB Exchange. The list of speakers looks interesting, but as always, it'll be interesting to see whether they talk about real experiences or just about vendor pitches for customer reference solutions or agencies. If you have seen any of these speakers on these topics before, I'd love to hear about it.

26 comments:

Anonymous said...

Thanks for your post, Christian and for the questions you raise. Our event definitely places the emphasis on presentations by practitioners (not vendors), as well as plenty of networking opportunities designed to help the people like yourself, who are running customer programs, to get to know each other and exchange ideas.

Bill Lee, CAB Exchange and Customer Reference Forum

Anonymous said...

TBtw, we just announced that Patricia Seybold -- author of Customers.com and Outside Innovation: How Your Customers will Co-design Your Company's Future and Chairman -- will be keynoting at the CAB Exchange Summit.

Bill Lee, CAB Exchange and Customer REference Forum

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