Apart from looking at actual case studies and customer reference pages from various companies, I found that there's actually very little useful information about customer reference programs on the Web. In this blog, I'd like to publish my findings on how to run a successful customer reference program, including case studies, press releases, reference calls with other customers, analyst and media conversations, talks at industry events, podcasts, customer awards and much more.
Because most reference managers are the only ones of their kind in each organization, I'd like this blog to be a place for dialog for people in the industry. I would like to know what positive or negative experience you have made with certain approaches, solutions or vendors. Equally, I'd like you to post questions on specific parts that concern you.
A little about my background: I've been handling case studies and customer references on-and-off for about 8 years. Currently, I'm a product marketing manager for a software company, where I am responsible for the customer reference program, and have worked in technology marketing for more than 10 years. I was born in Germany and raised in Switzerland and the UK. Now I live in Cambridge, MA, USA.
I have earned a Bachelor of Arts with Honors in Politics with International Studies from the University of Warwick, UK, and a Kommunikationswirt from the Akademie für Marketing-Kommunikation, Frankfurt, Germany (equivalent to an Executive MBA in marketing communications).
I believe this blog will work best if you let me know what interests you have, so start posting your comments and questions now!