Saturday, July 28, 2007

Why a customer reference program blog?

Apart from looking at actual case studies and customer reference pages from various companies, I found that there's actually very little useful information about customer reference programs on the Web. In this blog, I'd like to publish my findings on how to run a successful customer reference program, including case studies, press releases, reference calls with other customers, analyst and media conversations, talks at industry events, podcasts, customer awards and much more.

Because most reference managers are the only ones of their kind in each organization, I'd like this blog to be a place for dialog for people in the industry. I would like to know what positive or negative experience you have made with certain approaches, solutions or vendors. Equally, I'd like you to post questions on specific parts that concern you.

A little about my background: I've been handling case studies and customer references on-and-off for about 8 years. Currently, I'm a product marketing manager for a software company, where I am responsible for the customer reference program, and have worked in technology marketing for more than 10 years. I was born in Germany and raised in Switzerland and the UK. Now I live in Cambridge, MA, USA.

I have earned a Bachelor of Arts with Honors in Politics with International Studies from the University of Warwick, UK, and a Kommunikationswirt from the Akademie für Marketing-Kommunikation, Frankfurt, Germany (equivalent to an Executive MBA in marketing communications).

I believe this blog will work best if you let me know what interests you have, so start posting your comments and questions now!

25 comments:

Anonymous said...

viagra for sale without a prescription try viagra for free viagra free samples viagra prescription uk too much viagra cheapest place to buy viagra online viagra or cealis does viagra really work viagra professional viagra by mail buying viagra online cheapest viagra prices suppliers of viagra viagra results

Anonymous said...

What is the difference between the Iphone first generation and the iphone 3G? I know this sounds stupid but how do I know which one I have? My husband bought it for me in February.. Isn't the new one the 3GS? I am so confused now!!!! I want to buy an otterbox and now I am not sure which one I have to buy the correct size box. Apparently there is a size difference...
[url=http://forexrobot-review.info]best forex software[/url] [url=http://www.charlescmckinney.com/londonbydesign/showthread.php?p=13748#post13748]unlock iphone[/url]

Anonymous said...

Hello I'd like to congratulate you for such a terrific quality site!
I was sure this is a nice way to introduce myself!

Sincerely,
Monte Phil
if you're ever bored check out my site!
[url=http://www.partyopedia.com/articles/dog-party-supplies.html]dog Party Supplies[/url].

Anonymous said...

порно молодежи
порно знаменитости монтаж
порно порка скачать
женщина конь секс
скачать секс машины

Anonymous said...

Hello everyone! Who knows where to upload the film Avatar?
I even bought the film Avatar for a SMS to http://rsskino.ru/kinofilm/avatar.html , the link was, but download fails, the system will boot quite strange cocoa something.
Men, advise where to normal as quickly download film avatar?

Anonymous said...

takeaways ryle procurement preamble horsfall pedigree goldi courses santacrus interest divlet
lolikneri havaqatsu

Anonymous said...

I sell a boat-program which will help you to outwit auction and to win, initially the boat was created for the Scandinavian auction http://internet-aukcion.ru/ but now the program can work with similar auctions: gagen ru, vezetmne ru and with ten.
The program-boat stakes for you, i.e. for this purpose it is not necessary to sit constantly at the monitor. The boat can set time when it is necessary to stake, thus you as much as possible will lower expenses for rates, and as much as possible increase the chances of a victory.

The price of the program a boat for the Scandinavian auctions 20$

For the first 10 clients the price 15$

To all clients free updating and support.

Behind purchases I ask in icq: 588889590 Max.

Anonymous said...

Hello. And Bye.

Anonymous said...

[url=http://www.kfarbair.com][img]http://www.kfarbair.com/_images/_photos/photo_big7.jpg[/img][/url]

מלון [url=http://www.kfarbair.com]כפר בעיר[/url] - [url=http://www.kfarbair.com/about.html]חדרים[/url] גדולים אנחנו מספקים שירותי אירוח מגוונים גם יש במקום שירות חדרים המכיל [url=http://www.kfarbair.com/eng/index.html]סעודות רומנטיות[/url] במחירים מפתיעים אשר יוגשו ישירות לחדרכם...

לפרטים אנא גשו לאתר האינטרנט שלנו - [url=http://kfarbair.com]כפר בעיר[/url] [url=http://www.kfarbair.com/contact.html][img]http://www.kfarbair.com/_images/apixel.gif[/img][/url]

Anonymous said...

[b]Set software LoveBots v 5.2[/b]

All for a mass mailing dating http://24lux.ru/

The script is written in php5

Features:

[i]registration, account activation
manual input captures, or the solution through antikapchu
filling data accounts:
- Gulf desired photo
- Инфы about yourself
- Diary
- Sexual preference[/i]

gulyalka on questionnaires spammer on lichku
- Randomization Posts: replacement of Russian letters in Latin analogues

optimized to work in a continuous loop
check-activation-filling-spam check ..

Updates and support free of charge.

Price per set 100 wmz

For the first 10 buyers price 70 wmz (your feedback on the software).

For shopping I ask in icq: 588889590 Max.

Scrin program:

[IMG]http://i066.radikal.ru/1002/9d/a7a68e8c96ee.jpg[/IMG]

[IMG]http://i054.radikal.ru/1002/19/9db76967c0e5.jpg[/IMG]

[IMG]http://s003.radikal.ru/i202/1002/24/20716e86512e.jpg[/IMG]

Flooding in the subject no! Write to feedback after the purchase.

Anonymous said...

hi ppl. I'm actually into shoes and I have been digging for that particular model. The prices for the shoes were around 220 bucks on every site. But definitively I bring about this area selling them for half price. I absolutely want those [url=http://www.shoesempire.com]gucci sneakers[/url]. I will probably order these. what can you tell me about these?

Anonymous said...

good evening dudes. I'm actually into shoes and I had been digging allowing for regarding that exact make. The prices as regards the boots are all over 170 dollars on every site. But definitively I set this area selling them for half price. I absolutely want those [url=http://www.shoesempire.com]gucci sneakers[/url]. I will definetly buy these. what do you think?

Anonymous said...

Good fill someone in on and this post helped me alot in my college assignement. Say thank you you as your information.

Anonymous said...

I'm new here and Ive sought to say howdy to everybody =D

I have been following this web site for couple of weeks and it looked as a dendy place to be a member of.

Anonymous said...

A few days ago I was quite unhappy in my relationship with my significant other. You ask why? Ummm, you know – stuff gets in the way.

I found great advice here: [url=http://www.marriedaffairguide.com]lonely but married[/url] Book.

It was never about my girl. It was toujours about me. I began searching the internets for an answer on how to change my relationship model. I ended up finishing on this website: [url=http://www.marriedaffairguide.com/dating-married-online-sites]married adult dating[/url]

So I met Her. She was Loraine. After a few too wicked vodkas, we left 2gether– we did what we had to do – she asked for my number at the finality of the evening, which I thought was good.

Thankfully I had a backup thing named: [url=http://www.marriedaffairguide.com/how-to-have-an-affair-married-seeking-affairs]affairs married men guide[/url]

Anonymous said...

hi every person,

I identified customer-reference-programs.blogspot.com after previous months and I'm very excited much to commence participating. I are basically lurking for the last month but figured I would be joining and sign up.

I am from Spain so please forgave my speaking english[url=http://biggestrss.info/].[/url][url=http://grcoolnewideas.info/forum].[/url][url=http://prsportsnews.info/].[/url]

Anonymous said...

интим знакомства города красноярск знакомства симейные пары знакомства для секса кемь интим знакомства семёнов интим знакомства братска интимзнакомства бесплатно знакомства уральске казахстан по сексу якутск и знакомства сэкс знакомства на сахалине услуга секс знакомства

Anonymous said...

знакомства с полными женщинамив ульяновске новые знакомства в челябинске серпухов знакомства дмитрий секс знакомства в карталах знакомства в г вологда г. ставрополь молодые знакомства ищу девушку молодые молодые лет интим знакомства республика карелия знакомства волоколамск новость амур знакомства беспатные секс знакомства

Anonymous said...

знакомства шлюх для брака. москва знакомства г лермонтов знакомства для секса теберда секс знакомства арзамас секс знакомства друзья знакомства интим калининград секс знакомства в саратове знакомства тульская обл г ефремов знакомства в саранске без регистрации знакомства для одиноких мамочек

Anonymous said...

знакомства по белгороду знакомства для женидьбы знакомства секс одесса украина знакомства в украине серьезные бобруиск знакомства для секса знакомства для порки спб знакомства посмотреть бесплатно знакомства без регистрации краснодарский край знакомства в г бирабиджани знакомства в черкасова

Anonymous said...

город нижневартовск знакомства сайт знакомства нижний ногород знакомства в саратове парня знакомства развидёний лезби знакомства уфа ищу знакомства с транссексуалкой зарубежные знакомства для женщин интернет знакомства арзамас секс знакомства в гремячинске инвиктори христианские знакомства

Anonymous said...

донецкие секс знакомства знакомства одесса мета румыния знакомства знакомства секс на 1-2 раза в одессе секс знакомства в нижнем тагиле знакомства с военным из истры знакомства для секса в трехгорном тайные секс знакомства в израиле знакомства для секса втроем харьков знакомства ямаровка

Anonymous said...

красный кут саратовская область знакомства знакомства в галиче знакомства г.актобе знакомства франция италия знакомства города казани. знакомства хабаровск бдсм знакомства для ботаников знакомства в казахстане лесби знакомства с замужными ж знакомства в пикалеве

Anonymous said...

знакомства подольск онлайн знакомства алматы кореянок полоцк новополоцк знакомства поворино знакомства знакомства г.кирова знакомства женщины доминиканская республика знакомства в бишкеке по имени знакомства в казани с женщинами знакомства из города клин знакомства в городе железноводск

Anonymous said...

luxury swiss watches c1alis hot Swiss watches r | Chopard fake mavado watches